The award show held at the Ahoy Rotterdam in Rotterdam, Netherlands on November 6, 2016. The music video got nominated for best video on the 2016 MTV Europe Music Awards before the release and won. On September 27, 2016, Abel posted on his various social media accounts a poster of the music video for " Starboy", which will be released on September 28, 2016. On September 26, 2016, Abel posts multiple photos of him in a car hinting that a music video is coming. Ībel performed " Starboy" on the 2016 MTV Europe Music Awards on November 6, 2016. Ībel was supposed to perform on the Meadows Music & Art Festival on the same day he was performing on Saturday Night Live but got cancelled, American hip hop artist J. On October 1, 2016, Abel performed " Starboy" and his new promotional single, " False Alarm", which was released a week after " Starboy", on the Season 42 premiere of Saturday Night Live. The song was released digitally worldwide on Septemand impacted rhythmic radio on September 27, 2016. Release and promotionĪbel delete all of his Instagram posts on Septemhinting that a single is coming, just what like he did in " The Hills". 2 weeks after, Abel posted again with "one fall leaf and an hourglass". On September 2, 2016, Abel posted on Twitter with the caption "three fall leaves" indicating three weeks left for the release of the song. On August 16, 2016, The Weeknd posted on Instagram with two robot figures sitting on top of a speaker. On July 15, 2016, Wendy Goldstein, A&R of Republic Records, was interviewed and said that The Weeknd will be working with Daft Punk in two days. The song incorporates themes of the extravagance associated with a celebrity lifestyle, as well as discussing how the celebrity lifestyle can make an entertainer fragile. " Starboy" is a Jamaican slang for someone who is seen as cool or important, even if it’s just amongst their colleagues.
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